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Why Granada?

Tourism: economic & social impact

Nicaragua’s tourism industry has shown rapid and steady growth in the last ten years, becoming one of the three top generators of foreign currency and the generator of 140,000 new employments in the country between 2007-2011.

While Nicaragua’s international image has for years been demonized by its  historical drama, it is quickly positioning itself as one of the most authentic, safest and least expensive destinations in Latin America.

Granada: a booming destination

Granada, in particular, is a booming tourist destination; it’s attractive and great for business.  But one thing that cannot go unnoticed is the fact that Granada is in Nicaragua—the second poorest country in the Western Hemisphere. 

The Nicaraguan government is currently allocating funds to promote Nicaragua at an international level with the hope that this industry will contribute to the development of the country but there are also complex aspects to it.

While the industry is capable of generating jobs and activating the economy at all levels, we must be also concerned with the protection of Nicaragua and Nicaraguans, especially children. 

Vulnerable populations

Children, particularly girls, are more vulnerable to the risks of the tourism industry when they lack education, skills, emotional empowerment, economic alternatives, networks and role models.  

Our program is intended to be a partial solution to the different challenges and risks that a fast growing tourism industry poses on vulnerable populations.

Empowering future protagonists

Unleash Potential Nicaragua was founded so that together we can all take action as a community to protect the rights of vulnerable underage girls and unleash their potential to grow into the true protagonists of the tourism industry.


"There is no tool for development more effective than the empowerment of women.

— Kofi Annan, Former UN Secretary General